This logo was created for master colorist, Katie Langley. She encouraged me to experiment with color, shape and metaphor.
I worked closely with our illustrator, Pat Sheehan, on this piece for illustration and concept. We wanted to showcase the liveliness and possibility of our world-renowned Louisville Waterfront Park.
Work created for VIA Studio
In collaboration with my design team at VIA Studio, I worked as the Creative Director and co-designer on this rebrand for a software solutions company. The concept here was to showcase a more guided view of their process through copywriting and design, while featuring the UVP of the client's ability to create a customized solution for its customers.
Work done for VIA Studio.
Pewaukee Farmers Market Identity
Olivia was given the opportunity to help rebuild Pewaukee's Farmers Market. When they needed a new identity, she asked me to design some concepts. They chose the design that resembles a river and rolling hills.
Milkwood Restaurant Menu
The concept for this menu had two parts: demonstrate the Milkwood experience of southern comfort food with an Asian twist, and demonstrate the sensory culinary experience.
Concept, hand lettering, layout and design.
See the entire case study for our branding and brand identity project here.
Concept and design for Best of Louisville Logo. This logo encompasses the Best of Louisville awards and event design. We worked in partnership with Louisville Magazine and the MS Society to build a strong visual identity for these prestigious awards while combining it with the previously named "Best of Louisville Bash" event.
Illustration work on a postcard series for VIA Studio: the Wireless Connection Collection.
We sent client a set of postcards and asked them to reconnect with a friend. Once received, the friend enters a code in the corresponding URL which maps to an interactive map to demonstrate how we are all connected in some way, no matter how far.
Logo Concept - RPS
This concept was developed in 2012 for a rat rod designer and vintage car refurbisher.
When we redesigned VIA Studio, we wanted to make sure there was plenty of room for our creativity to be showcased. For our first campaign, we decided to focus on illustration and concept with 2014 - Year of the Unicorn. This campaign was designed to be shared through social networks and interacted with on a personal level on the homepage.
I worked with a team at VIA Studio to redesign the JCL's website. The client was a stellar partner in helping foster the creativity and movement of this website. Once we came up with a visual tone through images and color, we were able to execute some interactive movement through CSS.